partisan animosity
Reranking partisan animosity in algorithmic social media feeds alters affective polarization Science
We recruited participants through two online platforms, CloudResearch and Bovitz, targeting US residents over 18 years old who self-identified as either Republican or Democrat and were active users of X (SM section S1.1). Qualified individuals were invited to complete a screening task, which included installing a browser extension that analyzed their X feed. To ensure the interventions could have a meaningful impact on participants' feeds, only those with at least 5% of posts related to politics or social issues were invited to participate. Figure S1 summarizes the recruitment funnel, including the number of individuals at each stage of the process. Participants were not instructed to use X in any particular way, but they received daily reminders if they had not used the platform that day.
Embedding Democratic Values into Social Media AIs via Societal Objective Functions
Jia, Chenyan, Lam, Michelle S., Mai, Minh Chau, Hancock, Jeff, Bernstein, Michael S.
Can we design artificial intelligence (AI) systems that rank our social media feeds to consider democratic values such as mitigating partisan animosity as part of their objective functions? We introduce a method for translating established, vetted social scientific constructs into AI objective functions, which we term societal objective functions, and demonstrate the method with application to the political science construct of anti-democratic attitudes. Traditionally, we have lacked observable outcomes to use to train such models, however, the social sciences have developed survey instruments and qualitative codebooks for these constructs, and their precision facilitates translation into detailed prompts for large language models. We apply this method to create a democratic attitude model that estimates the extent to which a social media post promotes anti-democratic attitudes, and test this democratic attitude model across three studies. In Study 1, we first test the attitudinal and behavioral effectiveness of the intervention among US partisans (N=1,380) by manually annotating (alpha=.895) social media posts with anti-democratic attitude scores and testing several feed ranking conditions based on these scores. Removal (d=.20) and downranking feeds (d=.25) reduced participants' partisan animosity without compromising their experience and engagement. In Study 2, we scale up the manual labels by creating the democratic attitude model, finding strong agreement with manual labels (rho=.75). Finally, in Study 3, we replicate Study 1 using the democratic attitude model instead of manual labels to test its attitudinal and behavioral impact (N=558), and again find that the feed downranking using the societal objective function reduced partisan animosity (d=.25). This method presents a novel strategy to draw on social science theory and methods to mitigate societal harms in social media AIs.